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    <title>A2Z Outlets</title>
    <link>http://a2zoutlets.com</link>
    <description>All types of outlets</description>
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<item>
	<title>8 Simple Ways to Defend Yourself Against Evil Doers Both Online</title>
	<link>http://a2zoutlets.com/722951-8-Simple-Ways-to-Defend-Yourself-Against-Evil-Doers-Both-Online.html</link>
	<pubDate>Tue, 31 Jan 2012 00:16:12 -0500</pubDate>
	<category><![CDATA[Self Improvement]]></category>
	<description>
        There once was a time when the only option people had whenshopping was to either call in or snail mail in a catalog orderform or to jump in the family car, fight through traffic, andwait in long checkout lines to complete the purchase.Well, nowadays theres still a few major mail order catalogsfloating around and we all still visit our local retail outlets,but time has also introduced the internet as one of our optionsto shop from the comforts of home.The internet has made shopping at home a bree...	</description>
	<content:encoded><![CDATA[There once was a time when the only option people had whenshopping was to either call in or snail mail in a catalog orderform or to jump in the family car, fight through traffic, andwait in long checkout lines to complete the purchase.Well, nowadays there's still a few major mail order catalogsfloating around and we all still visit our local retail outlets,but time has also introduced the internet as one of our optionsto shop from the comforts of home.The internet has made shopping at home a breeze and along withit has unfortunately brought the so called 'Evil Doers' who Ibelieve have such little happiness in their own lives that theymust leech pleasure from the hardworking and innocentindividuals of our wonderful and surrounding nations. And yes, I am speaking of the ever growing problem known asIdentity and Credit Card Theft.As an online and offline consumer it is in my best interest toprotect myself while at the same time wanting to help othersprotect themselves as ...]]></content:encoded>
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<item>
	<title>Why New Musicians (Rappers) Fail</title>
	<link>http://a2zoutlets.com/738774-Why-New-Musicians-Rappers-Fail.html</link>
	<pubDate>Tue, 24 Jan 2012 00:18:10 -0500</pubDate>
	<category><![CDATA[Self Improvement]]></category>
	<description>
        Despite the title of this article, the purpose of it is actuallyto HELP new emcees AVOID some common traps on their journey tolearning how to rap better. You can come up with a millionreasons why new rappers failor why any artist fails for thatmatter, but weve boiled the list down to three specific to newemcees.The three reasons simply put are:The Hobby Factor The Experience Factor The Focus ProblemThrough dealing with countless aspiring rappers, we at The Stateof Hip Hop have noticed that most ...	</description>
	<content:encoded><![CDATA[Despite the title of this article, the purpose of it is actuallyto HELP new emcees AVOID some common traps on their journey tolearning how to rap better. You can come up with a millionreasons why new rappers fail'or why any artist fails for thatmatter, but we've boiled the list down to three specific to newemcees.The three reasons simply put are:The Hobby Factor The Experience Factor The Focus ProblemThrough dealing with countless aspiring rappers, we at The Stateof Hip Hop have noticed that most problems emcees face can inone way or another be traced to these three root troubles.Simply stating the problems is of use, but of more use is whatI'm sure you all are looking for'a solution.So let's begin' The Hobby Factor:Millions of people around the world play poker. Of those, only afew thousand are professional. The remainder would probably liketo be'they sincerely like the game, yet they don't have apassion for it'for them, poker remains simply a hobby.This is ...]]></content:encoded>
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<item>
	<title>Grocery Shopping Tips</title>
	<link>http://a2zoutlets.com/288156-Grocery-Shopping-Tips.html</link>
	<pubDate>Tue, 17 Jan 2012 00:18:47 -0500</pubDate>
	<category><![CDATA[Self Improvement]]></category>
	<description>
        The grocery store is full of delicious items that may all seemtempting to buy however use these tips to keep your costs downand not purchase more than you need.Before Heading to the Grocery StoreCheck to see what you already have so you don't buy more thanyou need.Plan your spending to avoid impulse buys like candy bars at thecheckout or unnecessary snacks.Grow your own fruits, nuts, and veggies or make it yourself tosave!Prepare a menu list of items for the week based on the week'sbreakfast, lu...	</description>
	<content:encoded><![CDATA[The grocery store is full of delicious items that may all seemtempting to buy however use these tips to keep your costs downand not purchase more than you need.Before Heading to the Grocery StoreCheck to see what you already have so you don't buy more thanyou need.Plan your spending to avoid impulse buys like candy bars at thecheckout or unnecessary snacks.Grow your own fruits, nuts, and veggies or make it yourself tosave!Prepare a menu list of items for the week based on the week'sbreakfast, lunch and dinners, around what you already have, andwhat's on sale.If your local area has food co-ops, sign up! A food co-op cangreatly reduce your weekly food bill by as much as .Shop for products before you run out of them. If you run out ofan item the price might increase the next time you go topurchase it so buy it when the price is down.Due to volume discounts, larger stores are generally cheaperthan smaller ones so shop there for non-perishable items.Avoid trips to the...]]></content:encoded>
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	<title>Expats in Tenerife - Shopping Secrets</title>
	<link>http://a2zoutlets.com/923653-Expats-in-Tenerife-Shopping-Secrets.html</link>
	<pubDate>Tue, 10 Jan 2012 00:13:36 -0500</pubDate>
	<category><![CDATA[Self Improvement]]></category>
	<description>
        pSHOPPING IN TENERIFE Shopping in Tenerife is not exclusively a tourist activity andwhen expat families first take the plunge to move to the island,they are faced with a bewildering choice of supermarkets andstores. In the initial stages of taking up residency inTenerife, some people like to be able to buy brands that theyare familiar with from home. Iceland and UK Abroadare two chains that specialise in UK goods  though you willfind the prices reflect that the goods are imported.The Spanish sup...	</description>
	<content:encoded><![CDATA[p&gt;SHOPPING IN TENERIFE Shopping in Tenerife is not exclusively a tourist activity andwhen expat families first take the plunge to move to the island,they are faced with a bewildering choice of supermarkets andstores. In the initial stages of taking up residency inTenerife, some people like to be able to buy brands that theyare familiar with from home. Iceland and UK Abroadare two chains that specialise in UK goods ' though you willfind the prices reflect that the goods are imported.The Spanish supermarkets are well stocked and there is no doubtthat choosing Spanish products over imported ones makes for acheaper monthly shopping bill. While supermarkets likeMercadona and Hyperdino offer a wide range ofconsumer goods, cost-conscuious shoppers or those buying forbars or restaurants can slash monthly bills by bulk-buying inthe 'warehouse' stores like Symel or Jesuman.There are more than seven regional commercial areas with majordepartment stores. For the latest in fash...]]></content:encoded>
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	<title>Choose Now a Holiday of Significance ... (and Less Stress) for</title>
	<link>http://a2zoutlets.com/261631-Choose-Now-a-Holiday-of-Significance-and-Less-Stress-for.html</link>
	<pubDate>Tue, 03 Jan 2012 00:21:01 -0500</pubDate>
	<category><![CDATA[Self Improvement]]></category>
	<description>
        During the holiday season, time is a prized commodity and thepreciousness of family is hopefully paramount in our minds.How is it then that we get so carried away with things that arenot of lasting significance? I wonder too. Are you ready to makea change? Let's tackle this now and relax sweetly into theholiday season while visions of sugarplums dance in our heads.First, take some time now to discuss with your family what youtruly want out of the holiday season this year. Perhaps it is agood tim...	</description>
	<content:encoded><![CDATA[During the holiday season, time is a prized commodity and thepreciousness of family is hopefully paramount in our minds.How is it then that we get so carried away with things that arenot of lasting significance? I wonder too. Are you ready to makea change? Let's tackle this now and relax sweetly into theholiday season while visions of sugarplums dance in our heads.First, take some time now to discuss with your family what youtruly want out of the holiday season this year. Perhaps it is agood time to introduce or reinforce the original meaning ofChristmas or whatever holiday you celebrate. Maybe this is theyear your family breaks the cycle of overspending and chooses asimpler holiday that involves more time with family and friends.For instance, I know one family who chooses to give three giftsto each child for Christmas representing the three wise men'sgifts at the birth of Christ. The other giving that is done isto those less fortunate. The focus in this family is on...]]></content:encoded>
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	<title>Advice For Would Be Whistleblowers</title>
	<link>http://a2zoutlets.com/625870-Advice-For-Would-Be-Whistleblowers.html</link>
	<pubDate>Tue, 27 Dec 2011 00:15:43 -0500</pubDate>
	<category><![CDATA[Self Improvement]]></category>
	<description>
        They say no good deed goes unpunished and sadly that is thetruth in the world of the whistleblower. The theory on 'whistleblowing' is that the individual is helping the community, andfollowing their ethics, by reporting the offending person orcompany. The risk of recrimination is very high and usuallyresults in a long and difficult fight for the whistleblower.This battle will likely including legal threats and characterassassination.So what can you do to protect yourself when you do blow thewhis...	</description>
	<content:encoded><![CDATA[They say no good deed goes unpunished and sadly that is thetruth in the world of the whistleblower. The theory on 'whistleblowing' is that the individual is helping the community, andfollowing their ethics, by reporting the offending person orcompany. The risk of recrimination is very high and usuallyresults in a long and difficult fight for the whistleblower.This battle will likely including legal threats and characterassassination.So what can you do to protect yourself when you do blow thewhistle? Having been through this process I have gain someinsight on how best to handle the situation.. Documentation :: Once you suspect that something is wrong youshould begin documenting. Start by taking notes in a log book ornote pad. This information will be helpful when you need to tellyour story and will provide the detail needed to track downfurther evidence of wrong doing. Next, start collectingpertinent documents. The best way is to copy documentsphotocopy, computers doc...]]></content:encoded>
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	<title>Extension Cord</title>
	<link>http://a2zoutlets.com/878728-Extension-Cord.html</link>
	<pubDate>Tue, 20 Dec 2011 00:17:43 -0500</pubDate>
	<category><![CDATA[Self Improvement]]></category>
	<description>
        At the dinner table, I leaned over and whispered urgently toKate, our host, Smells like something burning. A bit startled,she got up and went into the kitchen to check. At her suddendeparture, the conversation around the table fell silent. As we waited, she returned and announced, Everything seems tobe all right. Things went back to normal. We were having a goodtime. The food was delicious and the conversation lively. It wasKate's husband Alex's birthday party. But the smell lingered and seemed ...	</description>
	<content:encoded><![CDATA[At the dinner table, I leaned over and whispered urgently toKate, our host, &quot;Smells like something burning.&quot; A bit startled,she got up and went into the kitchen to check. At her suddendeparture, the conversation around the table fell silent. As we waited, she returned and announced, &quot;Everything seems tobe all right.&quot; Things went back to normal. We were having a goodtime. The food was delicious and the conversation lively. It wasKate's husband Alex's birthday party. But the smell lingered and seemed to get stronger. &quot;Any one elsesmell something burning?&quot; I asked loudly this time. In thesilence that followed, Alex raised his head, sniffed the air,and said, &quot;I believe you are right.&quot; With some urgency, we got up from the table and started lookingaround the house. I decided to go upstairs. Past the first guestbedroom, outside the second recently converted into a study, thesmell was perceivably stronger. It seemed something plastic orsynthetic was smoldering. Not knowing wh...]]></content:encoded>
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	<title>The Top 10 Ways To Take the Fear Out of Retiring</title>
	<link>http://a2zoutlets.com/967544-The-Top-10-Ways-To-Take-the-Fear-Out-of-Retiring.html</link>
	<pubDate>Tue, 13 Dec 2011 00:16:19 -0500</pubDate>
	<category><![CDATA[Self Improvement]]></category>
	<description>
        .What do you mean, you hate to travel?Have you and your spouse actually sat down and discussed howeach of you envisions retirement? If your dreams are completelyopposite of your spouses, both of you are going to bedisappointed. Honestly talk about them before you get the goldwatch. Be creative and open to compromise, so both of yourdreams can come true..You mean, youre here ALL the time, now? Spending all this quality time together may seem like awonderful idea, but remember, you both have daily...	</description>
	<content:encoded><![CDATA[.'What do you mean, you hate to travel?'Have you and your spouse actually sat down and discussed howeach of you envisions retirement? If your dreams are completelyopposite of your spouse's, both of you are going to bedisappointed. Honestly talk about them before you get the goldwatch. Be creative and open to compromise, so both of yourdreams can come true..'You mean, you're here ALL the time, now?' Spending all this quality time together may seem like awonderful idea, but remember, you both have daily routines, someof which may have been  years in the making. Also, you're notused to spending  hours a day,  days a week in each other'scompany. Experienced retirees say this is such a big adjustment,they'd recommend pre-retirement counseling along the lines ofmarriage counseling! Recognize and respect the needs both of youhave for space, as well as each other's routines. .Money matters, and so does peace of mind.If you haven't already, consult with a financial advi...]]></content:encoded>
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<item>
	<title>What you didn't know about FHM Magazine</title>
	<link>http://a2zoutlets.com/811686-What-you-didn-t-know-about-FHM-Magazine.html</link>
	<pubDate>Tue, 06 Dec 2011 00:17:04 -0500</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        FHM MAGAZINE FHM, an abbreviation for: For Him Magazine is a quitesuccessful monthly men's magazine also known as a lads' magthat was first published as FHM in  in the United Kingdom,but it has actually been around since  under the name forhim. FHM which was founded by Chris Astridge was firstdistributed through high street men's fashion outlets andexpanded to newsagents as a quarterly publication by the springof . For him had most recently hardened up its editorialapproach to compete with the e...	</description>
	<content:encoded><![CDATA[FHM MAGAZINE FHM, an abbreviation for: For Him Magazine is a quitesuccessful monthly men's magazine also known as a lads' magthat was first published as FHM in  in the United Kingdom,but it has actually been around since  under the name forhim. FHM which was founded by Chris Astridge was firstdistributed through high street men's fashion outlets andexpanded to newsagents as a quarterly publication by the springof . For him had most recently hardened up its editorialapproach to compete with the expanding fashion market and hasalso introduced a sports supplement along with its normaledition. The magazine then had its name changed to FHM. As of, it publishes twenty-seven different editions per month incountries such as the U.S., Russia, Denmark Australia, NewZealand, France, South Africa, Spain and many more. FHM, which is produced by the consumer division of publishinggiant EMAP, was originally launched as a response to the successof LOADED Magazine the...]]></content:encoded>
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<item>
	<title>HUMAN BILLBOARD SHAKES UP ADVERTISING WORLD</title>
	<link>http://a2zoutlets.com/739870-HUMAN-BILLBOARD-SHAKES-UP-ADVERTISING-WORLD.html</link>
	<pubDate>Tue, 29 Nov 2011 20:44:46 -0500</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        You all may remember this famous headline which appeared onthousands of Internet sites, news outlets, and in the News ofthe Weird sections of local newspapers. This type of storygained momentum after Andrew Fischer of Omaha Nebraska auctionedhis forehead on eBay for  days of temporary advertising. Hewas paid , in the end. Now after laughing a bit from theabsurdity of it all, it dawned on me that there must be someunderlying need in the advertising community for alternativepromotions. Sure enough...	</description>
	<content:encoded><![CDATA[You all may remember this famous headline which appeared onthousands of Internet sites, news outlets, and in the News ofthe Weird sections of local newspapers. This type of storygained momentum after Andrew Fischer of Omaha Nebraska auctionedhis forehead on eBay for  days of temporary advertising. Hewas paid , in the end. Now after laughing a bit from theabsurdity of it all, it dawned on me that there must be someunderlying need in the advertising community for alternativepromotions. Sure enough while doing research for another article on theadvertising industry, the words TiVo came up more times than Icould count. What is the &quot;TiVo problem?&quot; It is all aboutconsumers who fast-forward through the commercials associatedwith television shows that they copy to their TiVo system.Madison Avenue refers to this as &quot;ad avoidance.&quot; Advertiserscall this their worst nightmare. Well, after some brainstorming I figured out a sure-fire way tomake millions and help out adverti...]]></content:encoded>
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	<title>Advertising on a budget -- Part 3</title>
	<link>http://a2zoutlets.com/448511-Advertising-on-a-budget-Part-3.html</link>
	<pubDate>Tue, 22 Nov 2011 07:16:57 -0500</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        This is the third article of a three-part series. I'millustrating the marketing challenges of PrescottWeddings.com, asmall business. If you don't remember anything else about marketing, rememberthis: Frequency is king.The more often you can get your name in front of your potentialand current customers, the more likely you will make a sale.Depending on what study you look at, people need to see yourmessage anywhere from three to  times before they act upon it.And, if you want to brand your busine...	</description>
	<content:encoded><![CDATA[This is the third article of a three-part series. I'millustrating the marketing challenges of PrescottWeddings.com, asmall business. If you don't remember anything else about marketing, rememberthis: Frequency is king.The more often you can get your name in front of your potentialand current customers, the more likely you will make a sale.Depending on what study you look at, people need to see yourmessage anywhere from three to  times before they act upon it.And, if you want to brand your business, then you need to get itin front of your customers as often as possible.How do you think Ivory Soap, Campbell Soup and Tide all builttheir brands so deeply into our minds? Through years and yearsof repeatedly advertising. That's why those brands pop into ourhead when we think about soap, soup or laundry detergent.So if you want to build your brand, then you need to advertisefrequently.There's another benefit to advertising frequently. It also helpsyour current customers.P...]]></content:encoded>
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	<title>&quot;HUGE FREE Exposure With A Press Release! - Part 2&quot;</title>
	<link>http://a2zoutlets.com/308094-HUGE-FREE-Exposure-With-A-Press-Release-Part-2.html</link>
	<pubDate>Sun, 13 Nov 2011 10:23:01 -0500</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        Here is the basic format for a Press Release: You can alsoreceive it via email at: mailto:prsampleemailexchange.org Subject of email should read: Press Release -  Then Type Your Subject In Several Words or aShort Sentence   For the BODY of your email message, write:  FOR IMMEDIATE RELEASE CONTACT: Your Name Company Name Street Address City or Town,State, Zip USA or Your Country Phone: Fax: Email: URL: Short one sentence headline. This can be the same as your EmailSubject Header. The KEY is to ma...	</description>
	<content:encoded><![CDATA[Here is the basic format for a Press Release: You can alsoreceive it via email at: mailto:prsampleemailexchange.org Subject of email should read: Press Release -  Then Type Your Subject In Several Words or aShort Sentence   For the BODY of your email message, write:  FOR IMMEDIATE RELEASE CONTACT: Your Name Company Name Street Address City or Town,State, Zip USA or Your Country Phone: Fax: Email: URL: Short one sentence headline. This can be the same as your EmailSubject Header. The &quot;KEY&quot; is to make it a good one.The &quot;Subject&quot; of your email message will either get your Messageread eventually or deleted immediately.Maximum of three paragraphs. Cover the standard Who, What, Where, When, Why and How thatmedia people deal with all the time....]]></content:encoded>
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	<title>A Great Press Release Can Really Get Your Business Noticed</title>
	<link>http://a2zoutlets.com/618441-A-Great-Press-Release-Can-Really-Get-Your-Business-Noticed.html</link>
	<pubDate>Sat, 05 Nov 2011 14:57:58 -0400</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        Getting a new business off the ground is a daunting prospect.There are so many things to consider: office space, equipment,personnel, and the all important advertising. Money is alwaystight in the beginning, and quite often by the time that lastdollar is spent getting things up and running, the advertisingbudget just isn't there. Not to worry. There are many great waysof getting the word out about your business without spending afortune. In particular, press releases have long been aneffective w...	</description>
	<content:encoded><![CDATA[Getting a new business off the ground is a daunting prospect.There are so many things to consider: office space, equipment,personnel, and the all important advertising. Money is alwaystight in the beginning, and quite often by the time that lastdollar is spent getting things up and running, the advertisingbudget just isn't there. Not to worry. There are many great waysof getting the word out about your business without spending afortune. In particular, press releases have long been aneffective way of letting the public know that your businessexists.Now a press release is not an ad, and any press releasestructured like an ad will be deleted in a second. The job of apress release is simply to alert the media to somethingnewsworthy about your business. It's a bit like fishing. Whetheror not the editor takes your bait depends on how you presentyour business, or even what kind of day the editor is having. Inthe end, it is entirely up to the individual editors whether ornot ...]]></content:encoded>
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	<title>Private Label Coffee Roasters UK | www.pureroastcoffee.co.uk</title>
	<link>http://a2zoutlets.com/616108-Private-Label-Coffee-Roasters-UK-www-pureroastcoffee-co-uk.html</link>
	<pubDate>Wed, 02 Nov 2011 11:52:45 -0400</pubDate>
	<category><![CDATA[Business]]></category>
	<description>
        To achieve the high quality taste we demand in a cup of coffee, you need to start with the highest quality coffee beans available. Our coffee experts travel the globe looking for the finest beans and fostering relationships directly with source countries. The coffee tree is an ever-changing being, often at the will of Mother Nature. At the heart of our quality is our innovative convection roasting system. Convection roasting means that each coffee bean is roasted on a bed of hot air which result...	</description>
	<content:encoded><![CDATA[To achieve the high quality taste we demand in a cup of coffee, you need to start with the highest quality coffee beans available. Our coffee experts travel the globe looking for the finest beans and fostering relationships directly with source countries. The coffee tree is an ever-changing being, often at the will of Mother Nature. At the heart of our quality is our innovative convection roasting system. Convection roasting means that each coffee bean is roasted on a bed of hot air which results in an even and consistent roast throughout the bean and smoother and cleaner taste in the cup. contact us to here about our private label coffee offerings. we are &lt;a href&quot;http:www.pureroastcoffee.co.uk&quot;&gt;coffee roasters&lt;a&gt;...]]></content:encoded>
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	<title>Advertising Costs Getting Too High? Start Your Own Ad Co-op!</title>
	<link>http://a2zoutlets.com/369539-Advertising-Costs-Getting-Too-High-Start-Your-Own-Ad-Co-op.html</link>
	<pubDate>Sat, 29 Oct 2011 05:22:20 -0400</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        Everyone knows that advertising is essential to growing abusiness. One problem that small business owners have alwaysfaced is the high cost of marketing. Most, however don't realizethat there is an effective way to reduce the cost of youradvertising while - at the same time - increasing its reach.Advertising co-ops are nothing new. Usually they are a perkoffered by major manufacturers to encourage retailers to promotetheir products. Because the retailer has direct access tocustomers that would w...	</description>
	<content:encoded><![CDATA[Everyone knows that advertising is essential to growing abusiness. One problem that small business owners have alwaysfaced is the high cost of marketing. Most, however don't realizethat there is an effective way to reduce the cost of youradvertising while - at the same time - increasing its reach.Advertising co-ops are nothing new. Usually they are a &quot;perk&quot;offered by major manufacturers to encourage retailers to promotetheir products. Because the retailer has direct access tocustomers that would want to buy certain products, it only makessense that they should do joint advertising. You've seen it -McDonalds mentioning Coke in their commercials, Dell statingthat you get a free Epson printer with purchase and so on.The retailer doesn't make the product the manufacturer isproviding, but it IS a great match with what they DO offer.Nobody would want to eat a Big Mac without something to drink,and a computer wouldn't do a lot of good without a printer.Now you can use this sam...]]></content:encoded>
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	<title>LOCAL Marketing OR &quot;Selling in Your Own Back Yard&quot; (Where it</title>
	<link>http://a2zoutlets.com/556054-LOCAL-Marketing-OR-Selling-in-Your-Own-Back-Yard-Where-it.html</link>
	<pubDate>Sat, 22 Oct 2011 20:51:50 -0400</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        LOCAL Marketing OR Selling in Your Own Back Yard Where itreally Counts! by Daniel SageHere's the breakdown. You have a business. You have a businesslocation. You have a neighborhood where that business islocated. You provide a service or product that's truly valuableto the right people. Great, now how do you find them? Or, maybethe Question should be - Where? How Will the Customers you NeedEVER find You? Welcome to Business Marketing ...FACT But Most Consumer Purchases are Made Within  CityBlock...	</description>
	<content:encoded><![CDATA[LOCAL Marketing OR &quot;Selling in Your Own Back Yard&quot; Where itreally Counts! by Daniel SageHere's the breakdown. You have a business. You have a businesslocation. You have a neighborhood where that business islocated. You provide a service or product that's truly valuableto the right people. Great, now how do you find them? Or, maybethe Question should be - Where? How Will the Customers you NeedEVER find You? Welcome to Business Marketing ...FACT &quot;But Most Consumer Purchases are Made Within  CityBlocks.&quot; Think about it! Most Chains and Franchises Burger King,Starbucks, Target, Wal-mart etc...there are now thousands! canbe found wherever there is enough Market Saturation. MostNational Chains, Franchises, Grocery Outlets and Even LocalBanks have figured this Equation out and are using it to reapHUGE sales by Region Count. Census Tracts They know the-Block Rule and apply it vigorously in all of their Sales andMarketing Strategies! They also know that Market Sha...]]></content:encoded>
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	<title>3 Tips to Reduce your Advertising Expenses</title>
	<link>http://a2zoutlets.com/828946-3-Tips-to-Reduce-your-Advertising-Expenses.html</link>
	<pubDate>Sat, 15 Oct 2011 00:11:54 -0400</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
         Tips to Reduce your Advertising CostsAdvertising costs are a bitter pill to swallow for many smallbusinesses. Many businesses rely on advertising to keep customertraffic up, but the cost of a continuous advertising presencecan be overwhelming for some small business owners especially intodays sluggish economy. Here are  tips to help you reduceyour advertising costs while maintaining your advertisingeffectiveness.Piggyback: Do you regularly send out flyers or mailers to thelocal market? Why not ...	</description>
	<content:encoded><![CDATA[ Tips to Reduce your Advertising CostsAdvertising costs are a bitter pill to swallow for many smallbusinesses. Many businesses rely on advertising to keep customertraffic up, but the cost of a continuous advertising presencecan be overwhelming for some small business owners especially intoday's sluggish economy. Here are  tips to help you reduceyour advertising costs while maintaining your advertisingeffectiveness.Piggyback: Do you regularly send out flyers or mailers to thelocal market? Why not share that cost with another smallbusiness. If you normally buy the back page of the weeklycommunity newspaper, why not split that page with anotherreputable retailer? Piggybacking your ad on another ad, orallowing another retailer to piggyback on your ad essentiallycuts your cost in half. While it may also reduce your adresponse somewhat, it is an excellent method of maintaining acontinuous advertising presence and saving money. The key is topiggyback with a reputable partne...]]></content:encoded>
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	<title>Push vs. Pull Advertising</title>
	<link>http://a2zoutlets.com/129570-Push-vs-Pull-Advertising.html</link>
	<pubDate>Sat, 08 Oct 2011 00:14:19 -0400</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        Please feel free to publish this article and resource box inyour ezine, newsletter, offline publication or website. A copywould be appreciated at mailto: infolessonsfromthefront.com.Push vs. Pull Advertising - Understand the Consequences for yourProduct or ServiceYou will save yourself a considerable amount of time and moneyif you first determine your products or services suitabilityfor pull and push advertising.Pull advertising is geared to draw visitors to your website whenthey are actively se...	</description>
	<content:encoded><![CDATA[Please feel free to publish this article and resource box inyour ezine, newsletter, offline publication or website. A copywould be appreciated at mailto: infolessonsfromthefront.com.Push vs. Pull Advertising - Understand the Consequences for yourProduct or ServiceYou will save yourself a considerable amount of time and moneyif you first determine your product's or service's suitabilityfor &quot;pull&quot; and &quot;push&quot; advertising.Pull advertising is geared to draw visitors to your website whenthey are actively seeking your product or service. Primeexamples of pull advertising are search engine optimization,cost per click search engines, directory listings, yellow pageads, and shopping portals such as mySimon and DealTime.Push advertising refers to all efforts to get the word out to anentire group of potential customers in order to hit the few thatmany be currently interested in your product or service. Mosttraditional offline advertising efforts magazine, billboard,newspaper, ...]]></content:encoded>
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	<title>Generating Publicity with Letters to the Editor</title>
	<link>http://a2zoutlets.com/899620-Generating-Publicity-with-Letters-to-the-Editor.html</link>
	<pubDate>Sat, 01 Oct 2011 00:14:11 -0400</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
         Publicity is a very different beast than advertising.DEFINING THE DIFFERENCE BETWEEN PUBLICITY AND ADVERTISINGDictionary.com defines Publicity as Information that concerns aperson, group, event, or product and that is disseminatedthrough various media to attract public notice.Dictionary.com also defines Advertising as The activity ofattracting public attention to a product or business, as by paidannouncements in the print, broadcast, or electronic media.While the two concepts seem very similar ...	</description>
	<content:encoded><![CDATA[ Publicity is a very different beast than advertising.DEFINING THE DIFFERENCE BETWEEN PUBLICITY AND ADVERTISINGDictionary.com defines Publicity as &quot;Information that concerns aperson, group, event, or product and that is disseminatedthrough various media to attract public notice.&quot;Dictionary.com also defines Advertising as &quot;The activity ofattracting public attention to a product or business, as by paidannouncements in the print, broadcast, or electronic media.&quot;While the two concepts seem very similar in nature, the realdifference lies in the word &quot;paid.&quot;PUBLICITY IS NOT ALWAYS FREEIf certain resources need to be gathered together to launch adrive for publicity, then the publicity cannot be thought of asfree.In fact, some publicity stunts can be very expensive to plan andto pull off. Additionally, press releases can consume a lot oftime or money to get them to the news sources that need to seethem. Constructing an effective press release often requires awriting specialis...]]></content:encoded>
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	<title>Just One Small Slice of Media Publicity</title>
	<link>http://a2zoutlets.com/567365-Just-One-Small-Slice-of-Media-Publicity.html</link>
	<pubDate>Sat, 24 Sep 2011 00:14:11 -0400</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
         Take a short break from your daily grind and consider thefollowing questions- Do you spend large amounts of time and money trying to figureout why Google prefers someone elses site over yours? - Are youon a never ending quest for a magic trick that can help you blowpast the  pay per click competitors in your keywordcategory? - Do Page Rank fluctuations strike fear in your heart?If the above applies to you, and if you still arent seeing theresults you desire, youve got a clear case of marketingp...	</description>
	<content:encoded><![CDATA[ Take a short break from your daily grind and consider thefollowing questions- Do you spend large amounts of time and money trying to figureout why Google prefers someone else's site over yours? - Are youon a never ending quest for a magic trick that can help you blowpast the  pay per click competitors in your keywordcategory? - Do Page Rank fluctuations strike fear in your heart?If the above applies to you, and if you still aren't seeing theresults you desire, you've got a clear case of 'marketingparalysis'. Don't worry, though. It's not fatal when treatedearly. So, what's the cure, you say?The cure is: Perspective.Internet Marketing as currently taught paints a very narrowview of your strategic options. The books and courses you studytout search optimization and pay per click marketing as the holygrails of profit when, in fact, those methods may not representthe fastest and most appropriate way to generate targeted leadsfor your product.The Internet: Just One ...]]></content:encoded>
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	<title>Why radio advertising could be the best thing you ever did for</title>
	<link>http://a2zoutlets.com/695791-Why-radio-advertising-could-be-the-best-thing-you-ever-did-for.html</link>
	<pubDate>Sat, 17 Sep 2011 00:10:58 -0400</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        In the marketing world, radio has earned the reputation of beingthe odd step-cousin. You know the one. No one knows quite whatto do with him. Especially at family gatherings when everyonetries hard to avoid sitting with him. After all, who knows WHAThe'll start talking about.Much of that reputation comes from radio being tough to track.On one hand, radio does work. Businesses do notice an increasein sales when they add radio to the mix. However, radio doesn'ttest well. In surveys and other track...	</description>
	<content:encoded><![CDATA[In the marketing world, radio has earned the reputation of beingthe odd step-cousin. You know the one. No one knows quite whatto do with him. Especially at family gatherings when everyonetries hard to avoid sitting with him. After all, who knows WHAThe'll start talking about.Much of that reputation comes from radio being tough to track.On one hand, radio does work. Businesses do notice an increasein sales when they add radio to the mix. However, radio doesn'ttest well. In surveys and other tracking methods, radio tends tobe the one with the dismal scores. A good friend of mine, who's also a marketing consultant butbefore that she sold radio for many years, has a theory aboutthat. She says radio works on a subconscious or unconsciouslevel. People remember the ad, but not that they heard it on theradio. So, they tend to credit a different medium for the ad,like the yellow pages. Yellow pages gets a boost while radiodrops a few points.Regardless, radio should not be ign...]]></content:encoded>
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	<title>VoIP Communications Joins Escape International as Representative</title>
	<link>http://a2zoutlets.com/875221-VoIP-Communications-Joins-Escape-International-as-Representative.html</link>
	<pubDate>Sat, 10 Sep 2011 00:14:00 -0400</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        Recent News and Press ReleasesThe Latest Announcements and Press Releases For ImmediateRelease VoIP Communications Joins Escape International asRepresentative of Team ManagerMaking calls and talk to me with Voice over Internet ProtocolVoIP becomes the newest communications provider Published:December , , : PM PST By VoIP Communications Show TalkTo Me With VoIP With Nate Perkins,http:www.nateperkinslive.comAtlanta start-up VoIP Communications with Escape Internationaland x, Inc. Nasdaq: EGHT, the...	</description>
	<content:encoded><![CDATA[Recent News and Press ReleasesThe Latest Announcements and Press Releases For ImmediateRelease VoIP Communications Joins Escape International asRepresentative of Team ManagerMaking calls and talk to me with Voice over Internet ProtocolVoIP becomes the newest communications provider Published:December , , : PM PST By VoIP Communications Show 'TalkTo Me With VoIP' With Nate Perkins,http:www.nateperkinslive.comAtlanta start-up VoIP Communications with Escape Internationaland x, Inc. Nasdaq: EGHT, the Packet Voice over InternetProtocol VoIP and videophone communications service provider,announced the availability of its DTA Broadband Phone Adapterand DV  Broadband VideoPhone at VoIP Communicationshttp:www.voippacket.net with Escape International Company:http:www.escapeinternational.com, whose broadband VideoPhoneservice with Freedom Unlimited U.S &amp; Canada Video callingbroadband software lets anyone become a small-scale Internetbusiness provider...]]></content:encoded>
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	<title>Tall Tale #5 &quot;Size matters - Bigger is better&quot;</title>
	<link>http://a2zoutlets.com/806791-Tall-Tale-5-Size-matters-Bigger-is-better.html</link>
	<pubDate>Sat, 03 Sep 2011 00:10:42 -0400</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        Ten Tall Tales of Traditional Marketing That Cost You TonsTall Tale  Size matters - Bigger is betterBy Jimmy Vee &amp; Travis MillerSmall, medium or large  which one do you go with? Its not thesize of yourummerradvertisement that counts, its how you useit that really matters. This is the real truth in this littleclichd conversation. Why all the focus on ad size? Ad size is really only valid inprint advertising. There are plenty of other marketing avenuesthat dont require size differentiation, right?...	</description>
	<content:encoded><![CDATA[&quot;Ten Tall Tales of Traditional Marketing That Cost You Tons&quot;Tall Tale  'Size matters - Bigger is better'By Jimmy Vee &amp; Travis MillerSmall, medium or large ' which one do you go with? It's not thesize of your'umm'err'advertisement that counts, it's how you useit that really matters. This is the real truth in this littleclichd conversation. Why all the focus on ad size? Ad size is really only valid inprint advertising. There are plenty of other marketing avenuesthat don't require size differentiation, right? How about radio,cable and network advertising? Well let me start by sayingthis'if you are buying anything other than an advertising mediumthat requires a size specification, you better have one bigbudget. When I say big budget, I'm talkin'  to  G's a week to spendon the radio. That is the dollar figure you would have to shellout in a small to medium media market in order to effectivelydominate with an electronic ad campaign. Subsequently, as we alluded to bef...]]></content:encoded>
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	<title>7 Questions to Ask Before You Advertise</title>
	<link>http://a2zoutlets.com/604862-7-Questions-to-Ask-Before-You-Advertise.html</link>
	<pubDate>Sat, 27 Aug 2011 00:16:18 -0400</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        Most business owners and managers keep a fairly close eye ontheir marketing budgets. And nothing throws a budget out of whack faster thanadvertising. Advertising, or paying good money to get your message in frontof your target market, still has a place in your marketing mix,although it's not quite as effective as it once was. If you're going to advertise, you need to be smart about it --or you can quickly find yourself with a blown budget and notmuch to show for it. Below are seven questions to ...	</description>
	<content:encoded><![CDATA[Most business owners and managers keep a fairly close eye ontheir marketing budgets. And nothing throws a budget out of whack faster thanadvertising. Advertising, or paying good money to get your message in frontof your target market, still has a place in your marketing mix,although it's not quite as effective as it once was. If you're going to advertise, you need to be smart about it --or you can quickly find yourself with a blown budget and notmuch to show for it. Below are seven questions to ask yourselfbefore writing out that check.. Do you need to generate customerstrafficleadsetc. rightaway? If so, then you better pull out your wallet. Advertisingis hands down the fastest way to get your message in front ofyour target market. You're paying for placement after all.. Do you have another way to get the word out about yourbusiness? For instance, do you have a customer database or ane-zine list? If so, then you might be better off sending ane-mail assuming yo...]]></content:encoded>
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	<title>Should I shop online or offline? A shoppers' guide.</title>
	<link>http://a2zoutlets.com/893539-Should-I-shop-online-or-offline-A-shoppers-guide.html</link>
	<pubDate>Sat, 20 Aug 2011 00:24:09 -0400</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        pI went shopping with my wife the other day, to a British citycentre nearby. My ordeal lasted ten hours. During many idlemoments, I compiled this rough guide for shoppers who are unsurewhether to shop online or offline in future.I decided that shoppers SHOULD shop offline, at a nearbyshopping centre, if they: Enjoy getting up early, to drive through slow-moving trafficand secure cheap parking places. Aren't too worried if their parked cars are scratched orbumped anonymously whilst they're out sh...	</description>
	<content:encoded><![CDATA[p&gt;I went shopping with my wife the other day, to a British citycentre nearby. My ordeal lasted ten hours. During many idlemoments, I compiled this rough guide for shoppers who are unsurewhether to shop online or offline in future.I decided that shoppers SHOULD shop offline, at a nearbyshopping centre, if they: Enjoy getting up early, to drive through slow-moving trafficand secure cheap parking places. Aren't too worried if their parked cars are scratched orbumped anonymously whilst they're out shopping. Thrive outdoors in the British climate, and are impervious torain, hail, snow, wind, heat, frost, fog etc. Welcome walking from shop to shop, to find what they or theirpartner needs, at the best prices. Don't panic when their partner says that she wants to try aneighth store for a 'special something'. Like driving andor walking back to stores, if goods arefaulty, the wrong size or they forget something. View the carrying of heavy plastic bags, which slice in...]]></content:encoded>
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